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DOING BUSINESS IN THE US
The US market is very attractive to numerous foreign businesses given the risk customers are willing to take. Early adopters are willing to embrace new technologies and business models. Learn what it takes to build a business in the United States.
Start Date: Tuesday, January 15th, 2020 (KR)
Class Time: 9:00 am - 10:30 am KST
- 75 min lecture; 15 min Q&A (additional Q&A available via email)
Korean translation available
- Sessions will be recorded and translated into Korean within 10 days
Download full brochure to get course details!
CERTIFICATE OF COMPLETION
COST - $599 [ One-time payment | 6-month access to course (from first class)]
Have a large group? Ask about our special group pricing!
Optional Annual Subscription
- Prime - Access for one year + added benefits | Coming soon!
MAX YOUR BENEFITS WITH PRIME
View course details and download full brochure below.
Silicon Valley Ecosystem
Learn how the business culture works in Silicon Valley/US which are the key building blocks to establishing a foundation.
Understand the various corporate structures, taxes and the other considerations for establishing a company in the US.
Product Market Fit
Learn the importance of defining your Product Market Fit (beachhead market, target persona) and customer.
Understand the competitive landscape and how to represent your positioning in introducing your product into the US market.
Learn the fundamentals of raising capital in Silicon Valley.
You are introduced into the basic components of telling a powerful story about your company in the form of an Elevator and a 4-minute pitch.
The Art & Science of the Pitch
Company Ownership and Equity
Learn the fundamentals of founders’ equity, adding various people to your cap table - employees, advisors, board members, investors etc,.
Learn the importance of localizing your product for the US market which is critical for both marketing, business development and selling.
Is your product B2C, B2B or B2B2C. Learn how to define your go-to-market strategy?
Lead Generation and Go-to-Market Strategy
Learn what it takes to run a business in the US including operations, government requirements, stakeholders, shareholders and taxes.
WHAT YOU WILL LEARN
How to think innovatively, develop an idea, identify a product market fit, build a product/solution, and create a business.
What are the fundamentals of business operations you need to consider for the US market
What does it take to build your business in the US market?
How do you tell an effective story – the elevator and 5-minute pitch