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Introducing Guest Blogger Joan Wrabetz, VP & CTO at EMC


We are excited to announce that Joan Wrabetz, current VP and CTO of EMC2 and Thinktomi guest speaker, will be sharing her experience and expertise on effective go-to-market strategies and guidance for startup success on the Thinktomi blog!

Joan is not only an experienced CEO and serial entrepreneur with over 20 years of executive management experience at both public and privately held tech companies---she has also taughtcollege courses on strategy, business development, marketing, and all aspects of bringing new products to market.

An engineer by training from Yale and Stanford University, Joan holds patents in the area of grid computing and analytics on big data who worked on computing, networking, storage systems, and software for storing, processing, and analyzing big data. She actively advises and consults with numerous storage and networking companies and sits on the board of directors of several technology companies. Joan also serves as an adjunct faculty member at several universities teaching business, entrepreneurship and technology commercialization to undergraduates, MBA students, and Ph.D. students in engineering and the sciences.

Joan has been an entrepreneur, investor, and has held the role of venture partner with a venture capital firm.

In her posts, Joan will be covering topics such as:

· What a "whole product" means and why it matters?

· How "focused" is focused for an initial target market?

· How to get requirements from customers as a startup when you have no customers?

· What people mean when they say "go-to-market"

· What a "business plan" is from an investor's perspective?

· Lean startups

· Top ten startup failures ever…

So join us in welcoming Joan as a Thinktomi guest blogger ---- we can’t wait to learn from her together!

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