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Entrepreneur's Playbook ONLINE

UNIVERSITY

Students interested in founding, growing or leading a startup will hear and learn from Silicon Valley Thought Leaders and entrepreneurs. Students will engage and work on various projects and assignments with the foundation of starting their own company.

NOW ENROLLING

May 15th, 2018

10 classes

(varies by program) 

OVERVIEW

You are now in university studying what you like and want to do as a career. We want to introduce you to a different way of thinking - solving problems, creating impact globally and even creating your own career. Learn how people have done this in Silicon Valley and how they have introduced disruptive methods and technologies that have changed the world.

Overview

COURSE FORMAT

Format

28-hours

Self-Study

Course

4 hours/week for 7 weeks (recommended)
Self-paced
Yes
Live classes – attendance compulsory
Recorded
Available for Q&A
Yes
Certificate of Completion
$129

28-hours

Innovators

Program

4 hours/week for 7 weeks
Required but not compulsory
(live and recorded)
Yes - live and recorded
Recommended for maximum benefit
Live
Live
Yes
Certificate of Completion
$399
Duration plus assignments
Class Size
Access to
Learning Content
Assignments,
Projects/Presentations 
Instructors/Guest Speakers
Moderator
Access to Annual 
Prime Membership
Upon Successful Completion
Costs

45-hours University Accredited Undergraduate Course

3.5 hours/week for 13 weeks
Live classes – attendance compulsory
Yes - live and recorded
Compulsory
Live
Live
Yes
3-credits - University transferable  Awarded by Harrisburg University
$749

University credit awarded by

WHAT YOU WILL LEARN

  • What is innovation and entrepreneurship all about and why has it become important in today’s global economy?

  • How to think innovatively, develop an idea, define a product, solution and create a business.

  • The fundamentals of market research and how to choose your target customer

  • How do you make customers aware of your product?

  • What are the legal forms available for your business?

  • How do you raise capital and what are the consequences?

  • How do you build a simple financial model?

  • How can operate and manage your business?

  • How do you tell and effective story – an elevator and 5-minute pitch

Objectives

COURSES YOU'LL TAKE

Innovation and Thinking Like An Entrepreneur
According to the US Department of Labor 65% of the children entering school will eventually work at jobs that don't exist today. This is due to the disruptive technologies that are emerging on a daily basis. Innovation has led to disruption and also people creating their own careers.
Identifying The Problem 
Learn the importance of identifying that problem. Is your solution a nice to have or must have?
Lean Method
The “Lean Startup” has become the Silicon Valley Bible for starting companies. It helps startups drive and steer their startup for ongoing product development using the concept of Build Measure, Learn
Product Market Fit
Identifying your Product Market Fit is key to your business. Learn how you define the TAM, SAM, SOM, Target Persona and Beachhead Market
Business Models

During the past 10 years business models have changed given Cloud and Mobile based applications. Learn the new business models and how you can incorporate them into your business

Marketing
How do you plan to reach your customers? Digital marketing and the use of social media has become critical. Learn how you can use these tools to build and create customer awareness
Company Operations
What are some of fundamental operational processes do you need to have in place? Learn the basics of company operations from finances to managing people
Types of Entrepreneurship and Entrepreneurial Leadership
Besides yearning to make a Billion $$ learn how you can incorporate people, planet and profits as a part of your venture
Company Ownership and the Team

What makes up company ownership? How do founders, co-founders structure ownership equity. Learn the key aspects of company ownership and building a team

Solution and Value Proposition
What is your solution and value proposition to your end customer? Learn how you can use the Lean Methodology to test your solution and value proposition.
Go-to-Market
Is your product B2C, B2B or B2B2C. Learn how to define your go-to-market strategy?
Funding - How Will You Fund Your Company
Funding can be key to your business. Learn about the various forms of capital – Angel, Venture Capital, Crowdfunding and Grants
The Art & Science of Pitching
How do you tell a powerful story about your company in the form of an Elevator and 5-minute pitch? Using the Thinktomi Business Canvas (TBC) learn the key components to be included in your pitch.
Finance
How do your build a financial model for your company? Why do you need it? Learn how to build a simple cash flow model to manage your business
Courses

Starting May 15th | Limited spots!

MEET YOUR INSTRUCTORS

Learn from the best - classes will be taught and moderated by SV industry-leading experts.

View all mentors & instructors >>

Instructors

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LIVE FROM SILICON VALLEY.

Entrepreneur's Playbook 

UNIVERSITY

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